
Course Overview
Dive into the dynamic world of Digital Marketing with Vidhyawave's comprehensive course. Led by industry experts, this program equips you with essential skills to thrive in today's digital landscape. From SEO and social media marketing to email campaigns and analytics, explore diverse strategies to reach and engage your target audience effectively. With hands-on projects and real-world case studies, you'll gain practical experience and develop a robust understanding of digital marketing fundamentals. Whether you're a beginner or looking to enhance your skills, this course offers a pathway to success in the ever-evolving field of digital marketing.
Key Topics Covered:
- Introduction to Digital Marketing: Overview of digital marketing concepts and strategies.
- Building an Online Presence: Creating effective websites and social media profiles.
- SEO and Content Marketing: Understanding search engine optimization and creating valuable content.
- Analytics and Performance Tracking: Implementing tools to measure and analyze marketing performance.
Course Content
- Introduction to Digital Marketing
- Search Engine Optimization (SEO)
- On-page, off-page SEO
- Keyword research and analysis
- Content Marketing
- Social Media Marketing (SMM)
- Pay-Per-Click (PPC) Advertising
- Email Marketing
- Analytics and Reporting(Google Analytics)
- Advanced SEO Techniques
- SEO Tools and Resources
- Website Overview
- HTML
- CMS (Wordpress)
- Video Marketing
- Graphic designing tools
- Canva
- Photoshop
- Digital Marketing Strategy Development